The characteristics of color box packaging design are mainly reflected in practicability, aesthetics, economy, originality and relevance. Practicability is one of the basic attributes of design. It mainly considers the function and function of the product, which can be reflected through the packaging materials, structure, modeling and patterns. The functions and functions of commodities are different, and the requirements for the practicability of packaging design are also different. Aesthetic requirements combine various factors to design packaging product design in line with the characteristics of the times, national characteristics and outstanding aesthetic feeling.

經(jīng)濟性是以最少的成本投入獲得最大的產(chǎn)品效果。

Economy is to obtain the maximum product effect with the least cost investment.

獨創(chuàng)性是要善于標新立異，又不脫離社會和時代，在表面的平凡的形態(tài)中蘊含新彩盒包裝設計的特征主要體現(xiàn)在實用性、審美性、經(jīng)濟性、獨創(chuàng)性及相關性幾個方面。實用性是設計的基本屬性之一，主要考慮體現(xiàn)產(chǎn)品的功能和作用，可以通過包裝的材料、結構、造型以及圖案等來體現(xiàn)。商品的功能和功用不同，對包裝設計實用性的要求也不相同。審美性要求將各種因素相結合以設計出符合時代特征、民族特色、美感突出的包裝產(chǎn)品設計。經(jīng)濟性是以最少的成本投入獲得最大的產(chǎn)品效果。獨創(chuàng)性是要善于標新立異，又不脫離社會和時代，在表面的平凡的形態(tài)中蘊含新的創(chuàng)造。

Originality is to be good at innovating without breaking away from the society and the times. It contains the characteristics of new color box packaging design in the ordinary form on the surface, which is mainly reflected in practicability, aesthetics, economy, originality and relevance. Practicability is one of the basic attributes of design. It mainly considers the function and function of the product, which can be reflected through the packaging materials, structure, modeling and patterns. The functions and functions of commodities are different, and the requirements for the practicability of packaging design are also different. Aesthetic requirements combine various factors to design packaging product design in line with the characteristics of the times, national characteristics and outstanding aesthetic feeling. Economy is to obtain the maximum product effect with the least cost investment. Originality is to be good at innovating without breaking away from society and the times, and contain new creation in the surface ordinary form.

商品彩盒包裝主要分為運輸包裝和銷售包裝兩大類。銷售包裝是與消費者直接見面和使用的包裝。除使用性能外，還應有很強的藝術性，它的造型和結構設計要符合“科學、美觀、適銷”的要求。在設計時既要考慮結構上的科學合理問題，更要考慮到造型、裝潢上的美觀。優(yōu)秀的包裝造型、結構設計，不僅能容納和保護商品，美化商品，促進商品的銷售，而且還應該便于攜帶、使用、展銷和便于運輸。

Commodity color box packaging is mainly divided into transportation packaging and sales packaging. Sales packaging is the packaging that meets and uses directly with consumers. In addition to the use performance, it should also have strong artistry. Its modeling and structural design should meet the requirements of "science, beauty and marketability". In the design, we should not only consider the scientific and reasonable problem of structure, but also consider the beauty of modeling and decoration. Excellent packaging modeling and structural design can not only accommodate and protect commodities, beautify commodities and promote commodity sales, but also be easy to carry, use, display and transport.

設計時，首先應滿足其整體設計要求，其次應兼顧結構設計、造型設計和裝潢設計的關系，即結構設計要根據(jù)被包裝產(chǎn)品的特性、環(huán)境因素和用戶要求等。

When designing, we should first meet the overall design requirements, and then give consideration to the relationship between structural design, modeling design and decoration design, that is, the structural design should be based on the characteristics of packaged products, environmental factors and user requirements.

合理地設計紙盒的盒蓋、盒底、黏合襟片、防塵襟片等組件。既要滿足整體設計的原則，還應與造型和裝潢設計的要求相協(xié)調；造型與裝潢設計，應從美學角度出發(fā)，強調包裝的顯示陳列性。除此之外，尺寸和強度設計也是紙箱紙盒設計中的一個重要環(huán)節(jié)，它不僅影響到產(chǎn)品的外觀質量，而且還關系到生產(chǎn)及流通成本。的創(chuàng)造。

Reasonably design the box cover, box bottom, adhesive flap, dust flap and other components of the carton. It should not only meet the principle of overall design, but also coordinate with the requirements of modeling and decoration design; Modeling and decoration design should emphasize the display of packaging from the perspective of aesthetics. In addition, size and strength design is also an important link in carton design. It not only affects the appearance quality of products, but also relates to the production and circulation cost. The creation of.